HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has announced its partnership with American- and Japanese-inspired fashion label Engineered Garments to create an unconventional footwear collection featuring the Hupana style for Spring 2018. The collection will be available exclusively at Engineered Garments’ retail store, Nepenthes, in New York and Tokyo, as well as in the US and Japan on hokaoneone.com, starting March 29.

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The first collaboration for HOKA and Engineered Garments, the collection features the Hupana – HOKA’s versatile, low-profile, fully-knit upper shoe – in six different color and textile updates. Nepenthes’ New York location will feature a HOKA pop-up in-store to highlight the brand and collection through May 22. This is the first collaboration, and pop-up shop, in the fashion and lifestyle space for the premium running shoe brand.

“We are excited to partner with Engineered Garments to reach men and women who incorporate fashion and design into their fitness lifestyle, and vice-versa,” said Gretchen Weimer, Vice President of Product at HOKA ONE ONE. “The collection reflects the increasingly interconnected worlds of fashion and performance, and will reach trendsetters in both of those realms.”

A mix of HOKA’s premium running shoe technology and Engineered Garments’ sportswear heritage, the special edition Hupana will retail for $145. It will be available in striking and contrasting colorways with visually appealing design elements including checkers, polka dots and ombré coloration, all featuring asymmetric designs between right and left shoes.

“I got my first pair of HOKAs about three years ago when a friend, who runs marathons, told me they were the best shoes ever,” said Daiki Suzuki, Designer of Engineered Garments. “The thickness of the soles looked crazy but I understood when I wore them that the cushioning was amazing, like walking on clouds. HOKA is now on a bigger playing field with more mass sneaker companies paying attention to their designs and philosophy, and the Hupana is a perfect fit for this collaboration for its light weight and simple design. We are excited to be working with a company with an ethos and mantra built on the sport of running.”

About HOKA ONE ONE®

HOKA ONE ONE® is the fastest growing premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit https://www.deckers.com/.

About Engineered Garments

Engineered Garments designer Daiki Suzuki masterfully blends classic Americana with a certain Japanese aesthetic. Named for a pattern maker's observation that the clothes carry so much detail, the garments are engineered rather than designed, the line delivers unparalleled craftsmanship and detail-oriented heritage apparel. Engineered Garments clothing is influenced by American sportswear, outdoor clothing and military uniform, and features detailing rarely seen from most other brands today.

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HOKA ONE ONE Media Contacts
HOKA PR
Alex Kurt, 805.967.7611 x1305
PR@hokaoneone.com
or
DKC
HOKA@dkcnews.com
or
Engineered Garments Media Contact
Angelo Urritia
angelo@nepenthesny.com

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